Joey Primo, born Joseph Howard Rubenstein, has devoted his life to his first true passion – hunting. On his 10th birthday, his father drove him through the remote woods of Oregon, handed him a Winchester Model 94, and showed him how to track birch stumps and twig trails to communal nesting grounds.
For the rest of his childhood, Joey and his father, Richard Rubenstein, would travel around the Northwest discovering new breeding sites and landing 55-pounders to stuff and mount in their Lane County summer cabin. “It’s always been about the search,” said Joey in an interview with Rolling Stone Magazine, “the way their tails echo through the pines when they slap the water, or the sight of a set of tracks as it disappears off the riverbed.”
At age 23, Joey moved to Los Angeles to sell his award-winning, diving-action 68-pounder at Zak’s Famous 24-hour Pawn Shop on Santa Monica Boulevard just off of 101. He hoped to attract A-list collectors to his father’s burgeoning taxidermy practice. To support his efforts, he picked up a bartending position at the legendary Dupree’s Bourbon Room, where he discovered his second true passion – rock and roll.
Music became a way for Joey to express his nostalgia for summers in the brush with his late father, who drowned tragically when a flash flood swept him into a 7-foot quaking aspen dam just months after Joey left for California. After the famous struggle at the Bourbon Room during Arsenal’s farewell show, Joey negotiated with Arsenal’s manager, a notorious taxidermy hobbyist, to replace Stacee Jaxx as lead singer.
His moving tribute to his father, Beaver Hunt, topped the BillBoard Hot 100 chart for eight weeks.
Come join Joey rock it in Rock of Ages Oct 28 - 30 ! Tickets available here !
Playing the part of Primo is Matt Kaiser who, when not on the stage can be found doing graphic design in Somerville and watching cartoons with his wife.